Cranbrook Academy of Art is ranked sixth in the nation among fine art graduate programs by U.S. Cranbrook is a true community with Artists-in-Residence who live and work alongside our students. About Cranbrook Academy of Art:Ĭranbrook Academy of Art is part of the 319-acre Cranbrook Educational Community, founded by George Gough Booth and his wife Ellen Scripps Booth, Detroit newspaper proprietors and philanthropists, who hired Eliel Saarinen to design the idyllic community.ĭepartments are led by practicing artists, designers and architects who each lead a robust studio practice. Small linework details reflect the architecture of the physical space, allowing the website to be a stand-in for the Academy itself. Large typography succinctly communicates what images cannot. Student work is given equal prominence with the Academy’s logotype on the home page, which reflects that Cranbrook is a living community, ever evolving and changing with the times, while remaining true to itself. The pages are white and open, like a critique room wall or a blank slate for an artist to work upon. We sought to capture the feeling of living and working in this artistic community by creating a sense of space on the website. This reflects that Cranbrook is a living community, ever evolving and changing with the times, while remaining true to itself.” Amy Schwartz, Creative DirectorĬranbrook Academy of Art, department-based brand collateral Core Style & Function Points: We also surface student work as a core part of the brand, giving it equal standing with the Academy name. “By re-structuring the website, we are able to tell the Academy’s story in a new way. 11 newly designed recruitment pieces were created for each department in the Academy. The new website is part of the Academy’s recruitment efforts. We extended the existing brand (which was created by Elliel Saarinen in the 1930s and updated by Elliott Earls in 2014) to reflect the attitude of the Academy– bright, open, unpredictable yet structured, and work-focused. Our goal was to accurately capture the unique spirit of this iconic institution and explain the unconventional academic structure to potential applicants. Each year, more than 100 self-motivated students come together to form an artistic community in which each individual develops with the mentorship of renowned Artists-in-Residence. Cranbrook Academy of Art, digital experienceĬranbrook Academy of Art is the nation’s top-ranked school devoted exclusively to graduate education in art, architecture, craft, and design.
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